Why is the Title Tag Important?

If you were a subscriber, Page Primer (the page analyzer tool included in Search Engine Power Pack) would first give you insightful information about this particular subject. The following is a sample of what you would get on the Title tag.

The TITLE tag is the single most valuable tag on your page since it is the name that will appear on the search engine's results list. If you don't have much time to spend optimizing your web page, spend what little time you have doing a good job on your TITLE tag. Your TITLE should be enticing enough to get a visitor's attention and interest, but it should also accurately reflect your page's contents.

If you were a subscriber, you would get some search engine specific tips that can help you better your score on the search engines. The following is a sample of what you might see for Altavista.

In Altavista, if you leave off the TITLE tag, it will list "No Title" on the results page. It would be a shame to score well on Altavista only to have users ignore your site because the results page listed "No Title".

The algorithm that Altavista uses to rank web pages gives a boost to pages that use keywords in the TITLE tag.

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