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March
2003
Promotion Tip
: Improve Link Popularity in 10 Easy Steps
You've spent the last few months optimizing your web site. You did your homework, learned
all about optimizing techniques for your web page. Your relevant keywords are prominently placed in all the
right places on your pages. Yet your site still isn't ranking the way you want. What do you do? Learn easy ways to
improve link popularity that will make a difference.
CSS Tip
: Creating Logos Using CSS
Before most browsers reliably supported Cascading Style Sheet (CSS) formatting, designers had to place text inside
an image if they needed a special background color, size, spacing, or other formatting not supported by basic HTML. Learn a neat
CSS trick to create a logo.
Book Review
: The Copywriter's Handbook
Good text content helps increase a Web site's credibility with visitors and gives search engine
spiders useful information to index. So it's important - but not always easy - to create good, compelling content
for Web sites. For starters, you need to be able to write - and write pretty well. This week we review a book that can help you create compelling copy for your site.
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