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January
2003 (Part 2)
Promotion Tip
: Simple Rules for Keyword Selection
Keyword selection is the first step in optimization. It's also where most people go wrong.
If you pick a keyword that is not used by the people hunting for your product, you won't get traffic. You must
pick popular keywords to be found. Click here to read on.
Design Tip
: Page Design For Older Users
Want to build a large, loyal audience for your Web site? Most retailers focus their
efforts on the 18-to-34 age group. But why not go where the real money is instead? People over age
50 account for half of all discretionary spending in the United States, yet they're the focus of only
10% of all advertising. They're going online and they have money to spend.
Click here to learn more.
Load Time Tip
: Put Your Pages On A Diet
January is a time of year when many people make resolutions to change their personal behavior.
Exercise more, eat healthier, or go on a diet are popular goals. Perhaps your Web site could benefit too.
Do your part to mitigate the "world wide wait" problem by creating slim pages that download quickly.
Click here to read on.
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